Lesson 5 - Audio Visual Analysis

Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Lesson 10

• You are going to be producing an analysis of a cross-media promotion for a band or artist of your choice.
• You will be working alone.
• This is a controlled assessment

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Lesson Objectives

• Make final changes to print/web based product
• Start analysis of audio-visual product

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Starter (15 mins)

Music videos can take a range of formats

• Performance - A band or singer performing the song
• Narrative - A literal telling of the story
• Conceptual - A general sense of mood/environment

With 2 friends find one example of each type of video and compare how they are presented.

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Task (45 mins)

Choose an audio-visual product to analyse THIS MUST BE FOR THE SAME ARTIST THAT YOU USED FOR YOUR PRINT/WEB BASED ANALYSIS

1. watch the video several times and look up the words.
2. Start your analysis by identifying the genre and audience for the video -
3. use the same word document as your print/web based analysis.

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Plenary (5 mins)

An honest evaluation of your work so far on this unit......